There is an obvious need for technological advancements to enable companies to gather and analyze data at a fast pace when it comes to mobile gambling.īig Data monitors online casinos, allowing them to identify problem gamblers or look for suspicious activity that indicates cheating. Online casinos depend on Big Data, as they have to analyze everything from traffic patterns and player profiles to what types of games players want. Gambling companies are also generating massive amounts of data about their customers. Every time that happens, a signal is sent to the company's servers. These companies work with a huge amount of data by placing sensors on slot machines that can tell when a player wins or loses. After that, they use myriad techniques to increase the percentage.īig Data technology in casinos works by using algorithms that study player statistics, monitor travel itineraries, detect how often they visit the casino, and the percentage of winnings casino players keep. They analyse past casino winnings and losses to predict where a player stands regarding the wins. The second element, velocity, refers to the speed at which this data grows.īig Data is a new trend in the casino industry spearheaded by companies like Bwin, whose headquarters is in Stuttgart, Germany, to analyse player statistics across different categories to maximise slot wins.
Volume refers to the sheer amount of information we generate in our daily lives. When it comes to Big Data, there are two elements that you need to know: volume and velocity. Read more about this incredible new way of playing casino games in this article.
We linked up with one of expert Joe Booth (check out his profile), to explain it to you. Today, they tap data analytics and technology.īig Data has come into play in the casino industry, and it will change everything. In the past, casinos relied on intuition and hunches to provide players with slot wins.
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